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23 06, 2018

5 Ways to Use Metrics to Improve Your Social Media Marketing

Do you review your website’s metrics on a regular basis?Are you struggling to figure out how you can better use the data?To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy

23 06, 2018

Top 5 Strategies that Will Boost Your Website’s Conversion Rates

Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the

23 06, 2018

Why is website navigation so important?

IMPORTANCE OF WEBSITE NAVIGATION The importance of website navigation is critical when it comes to distinguishing your brand. An organised and transparent navigation system acts as a roadmap to direct visitors to various pages and information on your site. It is fundamental in encouraging visitors to stay, peruse your

23 06, 2018

How to Structure Your Site for Optimal User Experiences

What is information architecture? As per Wikipedia, it’s “the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability”. We could simplify it to “the art and science of organizing websites” (we’re only talking about it

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