Here at DecodeUp Technologies, we know it can be stressful for a new company to balance successful operations with implementing effective Web & Mobile Application Development tactics. That’s why we’re here to help! We’re an advanced web, mobile application development and digital marketing firm with a focus on branding across
In the marketing world Artificial Intelligence (AI) is a popular “buzz word”. If you haven’t spent much time researching AI, consider this blog your introduction to a topic you’ll be hearing more about in the future. If you are like us, you don’t want to be left behind when
Do you review your website’s metrics on a regular basis?Are you struggling to figure out how you can better use the data?To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy
As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it. What is Search Engine Optimization? SEO is a collection of tools and best practices that help your website rank higher in search engine
A lot of marketers have written off Google Adwords as a means of collecting leads. This is often due to the fact that Google is a lot stricter in terms of the landing pages it approves. You can’t get away with a ‘thin’ landing page that would probably work on
NAPLES, FLA—September 5, 2017—On the eve of the third anniversary of the launch of Apple Pay, mobile wallet adoption is on the rise globally and consumers in the U.S. and Europe are catching up with those in fast-growing economies in Asia and Latin America where mobile wallets have already become
Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the
IMPORTANCE OF WEBSITE NAVIGATION The importance of website navigation is critical when it comes to distinguishing your brand. An organised and transparent navigation system acts as a roadmap to direct visitors to various pages and information on your site. It is fundamental in encouraging visitors to stay, peruse your
Marketing emails are a great way for leads to visit your website again and make their way down your sales funnel. It's simple, just include an offer, hit send, and BOOM tons of people download it, right?... not so much. You may already be sending out marketing emails to leads, but have
What is information architecture? As per Wikipedia, it’s “the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability”. We could simplify it to “the art and science of organizing websites” (we’re only talking about it
