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5 Ways to Use Metrics to Improve Your Social Media Marketing

Do you review your website’s metrics on a regular basis?Are you struggling to figure out how you can better use the data?To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy

2018-06-26T12:27:34+00:00

SEO and your digital marketing strategy

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it. What is Search Engine Optimization? SEO is a collection of tools and best practices that help your website rank higher in search engine

2018-06-26T12:27:44+00:00

Top 5 Strategies that Will Boost Your Website’s Conversion Rates

Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the

2018-06-23T12:58:55+00:00

Why is website navigation so important?

IMPORTANCE OF WEBSITE NAVIGATION The importance of website navigation is critical when it comes to distinguishing your brand. An organised and transparent navigation system acts as a roadmap to direct visitors to various pages and information on your site. It is fundamental in encouraging visitors to stay, peruse your

2018-06-23T12:43:29+00:00

How to Structure Your Site for Optimal User Experiences

What is information architecture? As per Wikipedia, it’s “the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability”. We could simplify it to “the art and science of organizing websites” (we’re only talking about it

2018-06-23T12:07:31+00:00
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