As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it. What is Search Engine Optimization? SEO is a collection of tools and best practices that help your website rank higher in search engine
With the second quarter of 2017 upon us, and great speculation over what the year has in store for SEO, I have decided to write an article focused on the most important game changers in search engine optimization for the year. In part 1 of 2, we will talk about “User
As a digital marketer, it’s probable that you’ll be tasked with making technical recommendations for a client’s website, most likely at the start of the campaign. The cornerstone of this process will be the SEO Technical Audit. Identifying and drawing insights for the many technical elements will inform next steps in terms
With the second quarter of 2017 upon us, and great speculation over what the year has in store for SEO, I have decided to write an article focused on the most important game changers in search engine optimization for the year. In part 1 of 2, we will talk about “User
