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27 05, 2018

Track These Five Metrics To Optimize Your Facebook Campaigns

Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Over the years this platform has become a crucial way to build businesses online; in fact, over 40 million small businesses have active pages to advertise themselves digitally. With the increased use

27 05, 2018

Here’s Why User Generated Content Is So Successful

First off, what is user-generated content? Essentially it’s content which was created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions. For example, your business can create a #hashtag that can be used by consumers to post their own content using your product/service onto their social media.