Do you review your website’s metrics on a regular basis?Are you struggling to figure out how you can better use the data?To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy
Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions. Digital marketers know the power of email marketing to deliver results at lower costs than most other channels. But because most of us
Email marketing is one of the most proven, reliable digital marketing tactics. Having been in existence since the earliest days of the internet, there are few companies that don’t include email as part of their marketing strategy. But just because email marketing is ubiquitous, does not mean it’s universally well-executed.
Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Over the years this platform has become a crucial way to build businesses online; in fact, over 40 million small businesses have active pages to advertise themselves digitally. With the increased use
First off, what is user-generated content? Essentially it’s content which was created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions. For example, your business can create a #hashtag that can be used by consumers to post their own content using your product/service onto their social media.
In June 2016, Instagram changed. Whether for the better or the worse, it’s a controversial topic. Instagram introduced the algorithmic timeline that favors popular posts over chronology. As a result, instead of the latest post, the social media network will show you the content that got the most likes and comments. Users complained that
