A lot of marketers have written off Google Adwords as a means of collecting leads. This is often due to the fact that Google is a lot stricter in terms of the landing pages it approves. You can’t get away with a ‘thin’ landing page that would probably work on
When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. The debate between digital and print advertising is
Invalid clicks cost marketers millions in lost revenue and opportunity every year. If you're running AdWords campaigns it's imperative to plug this potential drain of your marketing resources ASAP. Google considers invalid click activity as “any clicks or impressions that artificially inflate an advertiser's costs, or a publisher's earnings.” Click
Business to Business paid media campaigns require a bit of a different mindset than when optimizing for consumers. When you are a consumer at home you want to hear how entertaining something is versus at work where you want to know how efficient an item is. In order to produce positive results
